BRAND IDENTITY FORM
Strategic planning, quality design, and thoughtful execution will turn heads and captivate audiences. BRAVE FOREST CREATIVE will help you create or further develop your brand with a fresh, contemporary style, and a clear mission to follow.
- PLEASE HELP ME UNDERSTAND YOUR NEEDS BY FILLING OUT MY BRAND IDENTITY FORM -
BRAND DEVELOPMENT
It is important to create a space to visualize the look, feel, colors, determine likes and dislikes, and atmosphere we desire to create for our creative project; such as, a website, social platforms, photo and video, and the physical business facility….
- VIEW THE MOOD BOARD + STYLE GUIDE PROCESS BELOW -
THE BRAINSTORM
We need to take those wild ideas pulsing about in our heads and put them in a tangible place. We are going to create a master key or STYLE GUIDE | MOOD BOARD to give us a visual point of reference to help us stay on target with the desired aesthetic.
MOOD BOARD
Creating a Mood Board is very important and helps us ALL STAY ON THE SAME PAGE as we set the tone for the project.
culmination of development
BRAND COLOR SELECTION
ESTABLISHING ATMOSPHERE THROUGH IMAGERY
LOGO DISCUSSION + CREATION
SOLID STRATEGY FOR REFERENCE
STRATEGY FOR REDESIGNING OF YOUR BUSINESS
ACCUMULATE INSPIRATION FOR THE PROJECT
GENERATE A FULL PROJECT DESIGN PLAN FOR EXECUTION
Above is a brief handful of situations a MOOD BOARD + STRATEGY will come in handy. As a designer, I am a visual person and I find it is crucial and know providing imagery ensures we understand one another’s vision. My main goal is to implement your vision while elevating it with my expertise and many years as a creative.
PROVIDE THREE WORDS DESCRIBING YOUR BRAND
ADVENTURE | INSPIRE | AUTHENTIC
THE STYLE GUIDE | LOOK BOOK
Once you have made several decisions and have a direction, it is time to execute your vision and a STYLE GUIDE | LOOK BOOK really helps everyone know their part in the upcoming part of the creative project.
Creating a Style Guide | Mood Board will streamline photo and video sessions, collaborations on any project will run much smoother, and introduce any newcomer quickly and effectively so they can jump in without becoming an obstacle and just maintain the flow.
- CHECK OUT STYLE GUIDE EXAMPLES BELOW -
The samples below provide a deep dive into on-location weekend trips with 8-10 college students participating in photo + video sessions all over the area picked. My lead assistant was incredible, he really understood my vision and what we needed to accomplish each day and thankfully the students did as well after they received my Style Guides and agenda for the trip.
Keeping all of these students fed and clothed took serious planning beforehand. This includes shopping trips, location scouting, and daylight mastery. We had to know where we were going, with who, doing what kind of activity, and what time we had the right lighting.
With my Style Guides, each trip ran super smoothly and was genuinely enjoyable vs. a total chaotic nightmare. Planing over luck!
